CAMPAIGN 1
Touchdown in the Cloud
Touchdown in the Cloud was a direct marketing campaign to a small number of customers. The goal was to get them to meet with their sales rep to learn about upgrading to the cloud, and be entered to win a trip to the Big Game.
*This campaign won a NEDMA award for BEST IN SHOW.
CAMPAIGN 2
HR Professionals Day
This was targeted to people in the Human Resources industry, as a fun way to celebrate this day. It included an email, multiple social graphics, and website banners, all directing to an integrated Ceros experience. I worked with the Ceros team on the layout, colors, and design elements to match the rest of the campaign look that I had created.
CAMPAIGN 3
Leadership Summit
This leadership summit had a Rat Pack theme with a special event at the Palms Hotel and Casino in Las Vegas. This piece is the direct mailer that was sent to attendees before the event. I was able to have fun exploring with typography, and integrating the theme design across multiple pre-event and onsite elements.
CAMPAIGN 4
Customer Delighter email
This email communication was part of a customer delighter campaign, to keep customers engaged during the implementation process. This was achieved with the warm, bold color palette and with the fun animation.
CAMPAIGN 5
Payroll Perspectives Calendar
The calendar was sent to customers in the payroll industry during National Payroll Week, as a thank you and to express appreciation for the work that they do. Each page allowed them to place themselves into stunning scenes from around the world and enjoy the view, with inspirational words that subtly referenced payroll.
CAMPAIGN 6
eSymposium promotions
The HR & Payroll eSymposium is a virtual education and networking event. I developed the identity based on the company’s new branding, and carried it through the promotional materials. Included here are some of the social and website banner promotions.
CAMPAIGN 7
Sapphire tradeshow
This event was showcasing the potential of the workforce as well as the partnership of two powerful organizations. The campaign included the booth design, email communications, social promotions, and onsite flyers and signage.
CAMPAIGN 8
Social banners
This client was looking to increase their social presence and needed new cover photos for their Facebook and LinkedIn pages. I worked with the marketing manager to create and test designs that graphically met their needs and also technically fit the specs so that the headline text would not get covered up when viewed on desktop and mobile devices.
Kristen Carrier 