CAMPAIGN 1
Touchdown in the Cloud
Touchdown in the Cloud was a direct marketing campaign to a small number of customers. The goal was to get them to meet with their sales rep to learn about upgrading to the cloud, and be entered to win a trip to the Big Game.
*This campaign won a NEDMA award for BEST IN SHOW.
CAMPAIGN 2
Leadership Summit
This leadership summit had a Rat Pack theme with a special event at the Palms Hotel and Casino in Las Vegas. This piece is the direct mailer that was sent to attendees before the event.
CAMPAIGN 3
Customer Delighter email
This email communication was part of a customer delighter campaign, to keep customers engaged during the implementation process.
CAMPAIGN 4
Payroll Perspectives Calendar
This calendar was sent to customers in the payroll industry during National Payroll Week, as a thank you and to express appreciation for the work that they do. It allowed them to place themselves into stunning scenes from around the world and enjoy the view, with inspirational words that subtly referenced payroll.
CAMPAIGN 5
Sapphire tradeshow
This event was showcasing the potential of the workforce as well as the partnership of two powerful organizations. The campaign included the booth design, a direct mailer, email communications, and social promotions.
Kristen Carrier 